Newborn Toys

Finding the perfect newborn toy for your little one? Compare Lamaze Freddie the Firefly side-by-side with our independent tool, see specs, prices from trusted Aussie retailers, and find the best fit for your bub and budget at a glance.

✓ Independently researched1 products0 buying guidesUpdated September 2026
Top picks in Newborn Toys
Lamaze Freddie the Firefly
Lamaze #1
Lamaze Freddie the Firefly
Best value
$25.95 at Baby Bunting
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Buying guides and reviews 0

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We’re still writing the in-depth guides for this category. Browse the products below in the meantime.

All newborn toys 1

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Lamaze Freddie the Firefly
Lamaze

Lamaze Freddie the Firefly

Best multi-textured pram toy
from$20.692 retailers

How to choose newborn toys in Australia

When choosing toys for newborns, safety is non-negotiable. Look for products that meet Australian safety standards (AS/NZS ISO 8124) and check they're age-appropriate, with no small parts, secure stitching and non-toxic materials. Contrast colours and crinkly textures work brilliantly for tiny babies still developing their vision and motor skills, while soft plush toys with different fabrics encourage sensory exploration. Budget varies widely in this category, from around $15 for simple rattles to $40 or more for developmental activity toys. Consider how long each toy will hold your baby's interest and whether it's machine washable (trust us, this matters). Many Aussie parents find that a few well-chosen sensory toys offer better value than loads of options that quickly overwhelm bub. Check major retailers like Big W, Target and Baby Bunting, or support local baby boutiques for unique finds.

How we compare. mum.com.au reviews are independent. We research every product and compare them honestly. A ✓ Verified price is one we’ve checked live at the named retailer; approx. RRP is an indicative recommended price from our research, not a live retailer price. Always check the retailer for the latest price.