Every toy category we track
From the first rattle to the big LEGO set, grouped by what kind of toy it is. Every price here was checked by us, and carries the date we checked it.
6,687toys tracked
103with a review
480price drops recorded
Tracking toy prices at 22 retailers
ToymateBaby BuntingEducating KidsThe Thrifty MummaWhole BubsBaby Little PlanetHipKidsBaby KingdomThe MemoKiddie CountryHello CharlieBabies R UsBaby VillageTiny TotsMattelBaby ZoneBiomeOllies PlaceBooriCNP BrandsMockaLittle Big Learning
How we choose retailers →
By kind of toy
Teethers to train sets, plush to puzzles. Pick the kind of toy you are shopping for and the toys follow.
Teethers→
Rattles & shakers→
Soft toys & plush→
Teddy bears→
Knitted & natural-fibre soft toys→
Character & collectable plush→
Comforters & cuddle cloths→
Play gyms & play mats→
Pram toys & mobiles→
Activity & sensory toys→
Soft, cloth & busy books→
Stacking, sorting & push-along→
Fidget & squishy toys→
Bath toys→
Music & sound toys→
Blocks & building→
Puzzles & games→
Learning & STEM toys→
Dolls & doll accessories→
Figures, playsets & collectables→
Pretend play→
Cars, trains & vehicles→
Arts & craftAlso tracked here
Swings, cubby houses, hoops, bubbles and blasters. The shops file them with toys, so we track their prices here, but they are not counted in the toy total: their real home is the outdoor gear.
Outdoor & active playBeyond the toy box
The toddler and screen-free picks we review, the scooters, bikes and trampolines, and the board books for story time. These have their own pages and leave the toy tracker.





